Viewability

 Viewability

Viewability is a digital advertising metric that measures "seen" impressions.

It only reports impressions that can actually be viewed.

The standard definition states that at least 50% of the ad must be in view for at least one second for display ads and two seconds for video ads.

This concept aims to overcome a big challenge advertisers are facing in the digital measurement space by enabling accountability and generating more accurate insights.

Viewability is becoming increasingly critical as the industry evolves.

It's a valuable marketing metric for your brand's campaigns and provides more accurate insights for measuring reach.

By avoiding the discrepancy in ads served versus ads in view, viewability allows for easier comparisons across publishers and creates consistency in their impact.

Ultimately, viewability curates a more precise picture of how to drive better results for your business.